In today’s online world, having a website is not enough if there is little or no traffic coming to your site. Search Engine Optimization (SEO) is the process of improving your overall site to increase the volume of traffic from the search engines. Search engines such as Google, Yahoo and Microsoft's Bing are a major source of traffic. Your website needs to be optimized to make sure that these search engines can see that your site exists and picks up the right message that you want to push. We can help you make sure that your site is being indexed by the search engines so that there is a higher possibility that when somebody is looking for you they can find you instead of your competitor. According to a recent research, 96% of people with internet access turn to the internet first to search for information on products and services. Last year alone, more than 5 billion searches were performed in the U.S. alone, which was almost an increase of 30% over previous year's. As access from mobile devices, computers and internet connections improve across the world, the growth in internet searches are expected to rise significantly over the next several years.
Why you need to have online marketing or website promotion?
Having a presence on search engines for the terms relevant to your products and services are absolutely essential for growing your online business. With millions of pages on the internet, how can you make sure your customers will find you? If you have spent significant time and money in building a great looking website and you have great things to offer but your target customers are unable to find you in internet searches, then its simply a waste of resources. A common belief that build your website and consumer will come to you does not hold true with vast internet landscape. A good promotion plan will take your business to consumers rather than waiting for them to come to you.
What are the key options for marketing on the web?
Well, there are several options available to market your website on the internet, but the most popular & effective ways are – Pay-Per-Click (PPC), or paid advertising and Search Engine Optimization (SEO) which is also known as listing or ranking. It is important to understand the distinctions between the two, as these are quite different in the way they work, hence the efforts, costs & results can be substantially different. Therefore you must assess what method or if both methods will work effectively for you.
Contact us for advise and how we can help you with your online marketing plan.